Case Study: How Country ENT Cut 2 Hours of Daily Admin to 10 Minutes
For the team at Country ENT, a busy specialist medical clinic, keeping up with patient communication was a significant challenge. A key staff member was spending two hours every single day manually sending and managing patient SMS messages.
Our goal was to automate their entire workflow. The result? That two-hour daily task now takes just 10 minutes.
The Problem: The High Cost of Manual Follow-Ups
The team at Country ENT was handling every step of the patient SMS journey by hand:
- Sending initial welcome texts to new referrals.
- Tracking replies in a spreadsheet.
- Chasing up patients who didn’t respond.
- Sending out appointment confirmations and reminders one by one.
This wasn’t just inefficient; it was a bottleneck that pulled skilled staff away from critical, patient-facing work.
The Solution: A Smart SMS Agent for Country ENT
We developed a custom SMS automation system that runs the entire workflow on autopilot. The staff’s only task is to add a new patient’s details to a Google Sheet and change their status to “START”.
The system instantly takes over, handling:
- Patient Outreach: Sends initial messages and follows up automatically if there’s no reply.
- Smart Reply Handling: Understands replies like “YES” or “NO” to send the correct next step, and flags ambiguous replies for staff to review.
- Scheduled Reminders: Once an appointment is booked, it automatically sends confirmations and a sequence of reminders (2 weeks, 1 week, 2 days, and 1 day out) without any manual effort.
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The Results: A 90% Reduction in Admin Time
The impact for Country ENT was immediate and significant.
- 40+ Hours Saved Per Month: The 2-hour daily task became a 10-minute review, freeing up a key team member for higher-value work.
- Zero Errors: The automation ensures no patient is ever missed and every message is sent on time.
- Better Patient Experience: Patients receive consistent, professional communication from Country ENT, which has helped reduce no-shows.
- Happier Staff: The team can now focus on patient care instead of tedious copy-and-paste tasks.
Could SMS Automation Help Your Business?
Country ENT’s story is a powerful example of how smart automation can deliver a massive return on investment. If your team is stuck in a cycle of repetitive communication tasks, we can help.
Contact us today for a free consultation to see how much time we can save you.